In a regulated industry, such as healthcare marketing and communications, having consistent control over your content and your message is critically important. You have to be sure that your message is being delivered the way you want it delivered and in a way that is compliant with what regulators have approved. In the past, content […]
Insights and opinions, best practices and beyond
Our in-house industry experts are anxious to share their knowledge with you. Take a look at some of our team member perspectives, and contact us if you want to Ask Avant for specific thoughts or feedback on an industry topic.
When identifying your target attendees for a live educational program, focusing on target HCPs’ preferences and patterns for program attendance is critical. Randy Boon, Senior Manager of Research and Analytics, provides insights into how a program drive-time analysis can yield a more focused—and less expensive—multichannel marketing effort that can generate the best program attendance results.
Creating a good channel mix and determining the best frequency and method to reach out to healthcare professionals (HCPs) can dramatically affect the reach and response rate of a campaign. Stephen Erickson, Advertising Services Manager with Avant Healthcare, provides insights into finding the right channels to reach your HCPs.
Have you ever wondered what goes into the Medical Storytelling process? From concept to creation, there are a lot of key players who help conceptualize and design stories destined to shape beliefs and behaviors. Brett Halbleib, Copy Director with Avant Healthcare, provides some guidance on how we approach medical storytelling collaboratively.
KOLs can provide effective and impactful feedback on your scientific content and help you reach the audience whose behaviors you seek to change. Matthew Roland, Senior Copywriter with Avant Healthcare, provides further insights into the advantages of bringing KOLs into your Medical Storytelling process.
Speakers are expert educators whose relationship with your company you want to foster and protect. To ensure they continue to be an asset to your brand, your training program needs to meet them where they are, considering their time, experience, and skills as a speaker. Greta Rybicki, Account Director with Avant Healthcare, discusses the factors to consider when customizing training touchpoints to meet each speaker type’s unique needs.
Your advisory board was a success and has wrapped. Now what? How can you keep your KOLs engaged long after the last thank-you communication has been sent? Jamie Flemington, Account Executive, Avant Healthcare, provides recommendations for additional communications and touchpoints that will keep advisors engaged and invested beyond the initial advisory board.
In a partnership between a company and a key opinion leader (KOL), metrics provide valuable insights that can impact your strategy. Sharoni Billik, MBS, MBA, Account Executive, shares three ways metrics can be used to ensure you establish the right relationships with these important healthcare professionals.
Despite nearly doubling our staff and client base in the last three years, we still work to keep quality woven into the fabric of everything we do. In order to accomplish that, we’ve taken a step back to get a big-picture view of what quality means and how to guarantee it. Sean Armie, Editor, provides a brief overview of the basics of quality.
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