In search of a fresh approach in peer-to-peer education that energizes your drug launch programming series? Virtual peer exchange is a hotspot ripe with opportunities for transformative experiences—and can be in-field surprisingly quick after drug approval. Cheryl Ann Borne, Digital Strategist, discusses the “why” behind virtual rounds, a forum “without borders” for engaging even hard-to-reach physicians across the nation in interactive peer exchange.
Our in-house industry experts are anxious to share their knowledge with you. Take a look at some of our team member perspectives, and contact us if you want to Ask Avant for specific thoughts or feedback on an industry topic.
In a regulated industry, such as healthcare marketing and communications, having consistent control over your content and your message is critically important. You have to be sure that your message is being delivered the way you want it delivered and in a way that is compliant with what regulators have approved. In the past, content […]
When identifying your target attendees for a live educational program, focusing on target HCPs’ preferences and patterns for program attendance is critical. Randy Boon, Senior Manager of Research and Analytics, provides insights into how a program drive-time analysis can yield a more focused—and less expensive—multichannel marketing effort that can generate the best program attendance results.
Creating a good channel mix and determining the best frequency and method to reach out to healthcare professionals (HCPs) can dramatically affect the reach and response rate of a campaign. Stephen Erickson, Advertising Services Manager with Avant Healthcare, provides insights into finding the right channels to reach your HCPs.
Label Updates and Updating Promotional Content and Speakers: The Good, the Bad, and the Ugly The Good: The clinical studies netted out positive data for the drug your brand team launched a few years ago. Years of work have borne fruit, and now there are exciting new data to share about an important new indication […]
For a field programming campaign to be successful, effective communication and implementation support are critical. The brand team, the sales force, and the agency partner must work together as an integrated team. Rod Julian, Vice President, Avant Healthcare, weighs in on how these diverse groups can effectively partner with one other and deliver on their shared goals.
Imagine your biggest project challenge is being able to convince healthcare professionals to participate in an educational experience that will be more conducive to their ever-demanding schedules. Nikki Snodgrass, Executive Director with Avant Healthcare Communications, explains how OnDemand programming is a vital component of future peer-to-peer programming.
Compared to a live face-to-face event, it is much easier for an online viewer to attempt to multi-task or even get up and walk away during a Web program. So, what are some easy ways to help keep the audience engaged in their programs? Jeff Sears, Executive Director with Avant Healthcare, shares five tips to enhance the experience for Web program attendees.
Avant Healthcare has partnered with thousands of healthcare professional speakers to deliver more than 9,000 programs over the past 20 years. Katie Brusveen, one of our project administrators, shares her perspectives around the importance of advanced planning, being a compliance resource, and building relationships with your faculty.